
The athletes competed in a single-elimination, bracketed tournament (like the NCAA Men's Division I Basketball Championship or a typical tennis tournament). Each day a winner would be announced on ESPN's SportCenter. Participants were placed in one of four eight-way "regions" named for historic athletes that, in the judgment of ESPN, best exemplify the qualities of "now": Michael Jordan, Billie Jean King, Babe Ruth, and Muhammad Ali. Each bracket would have 8 athletes which were seeded and faced against each other. In the 1st round, the number 1 seed would face the 8 seed, 2 seed would face the 7 seed and so on.
Tiger Woods, Dwyane Wade, LaDainian Tomlinson, Steve Nash, Peyton Manning, Dale Earnhardt Jr., A-Rod, Kobe Bryant, LeBron James, Jeff Gordon, Derek Jeter, Reggie Bush, Tom Brady, Maria Sharapova, Tony Parker and Shaq all passed the 1st round. Then those players would face off. Every 2 players on the list I just wrote would be matched against each other (Ex- Tiger vs Dwyane, LT vs Steve Nash). Tiger, LT, Peyton Manning, A-Rod, LeBron James, Derek Jeter, Tom Brady and Shaq all went into the 3rd round of the competition. They would face off the same way as last time. The 4 athletes in the semi-finals were Tiger, Peyton Manning, LeBron James and Shaq. In the semi-finals, Tiger was matched up against Peyton and LeBron was matched against Shaq. Tiger won with 63.8% of the viewers votes, and LeBron won with 60.4% of the vote. That meant that Tiger Woods and LeBron James would face off in the final of "Who's Now".

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